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Ferrero S.p.A.


Privacy & Cookie Policy


The web of Ferrero S.p.A. (the "Site") uses cookies in order to verify and ensure its proper operation, to improve the functioning and to make more efficient and simple as possible the services offered by this website by collecting the information on the users and visitors' preferences.
The present document provides information on the typologies, characteristics and purposes of the cookies installed by the Site and on the relative management by the users.
What are cookies
Cookies are small text files that the websites visited by the user send directly to his terminal (usually to the browser), where they are stored before being re-transmitted to said websites at the next visit of the same user. When browsing a website, the user can also receive cookies from different websites or web servers on his terminal (so-called "third-party cookies"); this happens because on the website visited there may be elements such as, for example, images, maps, sounds, specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, these are those cookies that are set by a website other than the one you are currently visiting.
Therefore, cookies are present in large numbers in each user's browser, and often they may be set to have a long life span. Cookies may serve several different purposes: IT authentication, monitoring sessions, storing specific pieces of information on user settings/preferences for a given server, etc...
Types of cookies
Cookies may be distinguished into two major groups: technical cookies and profiling cookies.
a. Technical cookies
Section 122, Part 1, D. Lgs. 196/2003 of the Italian Data Protection Code defines technical cookies as cookies set "for the sole purpose of carrying out or facilitating the transmission of a communication over an electronic communications network, or as strictly necessary in order to provide an information society service explicitly requested by the subscriber or user." Technical cookies are not used for other purposes and are usually set directly by the web site's owner or manager. They may be: browsing (or session) cookies, meant to ensure ordinary web browsing and web site fruition (for instance, they make it possible to perform web purchases or to log in and access private areas); "analytics" cookies may be considered technical cookies provided they are used directly by the site manager to gather aggregate data about user numbers and browsing behaviour; "functional" cookies, enabling the user to browse the site in accordance with a set of preferences (such as the language, or products selected for purchase), thus ensuring a smoother user experience.
b. Profiling cookies
Profiling cookies are intended to build user profiles and are widely used to deliver advertising messages in line with the preferences shown by the user when surfing the Web.
Cookies from third parties
During navigation, the user can also receive cookies that are sent by websites or web servers that belong to "third parties", on the basis of the different subject that installs cookies on terminal of the user.
These are first-party cookies, if the person who sends the cookies is the same site manager that user is visiting and which we might call "Publisher"; these are "third-party cookies", if the person who installs the cookies is an entity other than publisher and performs the publication via the web site of the first.
- First-party, if they are created and are readable by the web site that created them. - Third-party, if they are created and are readable by subject and external domains to your web site you are viewing; the data collected is kept at the third party. The management of the information collected by "third parties" is regulated by the relative policies; please refer to it.
This Website has no control over "third-party" cookies, which are entirely managed by the third parties. As a consequence, information on the utilisation of these cookies and their purpose, as well as how to disable them, are provided directly by the "third parties". To guarantee the utmost transparency and greater convenience, here below you will find the web addresses of the different policies and modalities for the management of the cookies of the "third-parties" present on the site of Ferrero S.p.A
List of the cookies present on the site: Google Analytics
This Website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Also in this case they are cookies of "third-parties" collected and managed under aggregated and anonymous form in order to monitor and improve the performances of the host website.
Google Analytics uses the cookies to collect and analyse under aggregated and anonymous form the information about the use of the website of Ferrero S.p.A. by the users. Google Analytics uses "cookies", which are text files that are placed on your computer to help the website analyze how users use the site (information on the user behaviour, the most visited pages, how the site is traced). The data collected by Google Analytics does not allow the personal identification of users and it is not used to monitor or collect personal identification information. The information generated by the cookie about your use of the Web Site by you (including your IP address) will be transmitted to and stored by Google servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to the activities of the website and internet usage. Google may also transfer this information to third parties unless required by law or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
For more information, please refer to the link below:
You can selectively disable the action of installing Google Analytics on your browser component of the opt-out provided by Google. To disable the action of Google Analytics, please refer to the link below:
Management of the cookies by the user and consent
The user can decide whether to accept cookies using the settings on your browser.
The user has the possibility to choose which specific cookies to authorise and to refuse the consent to the installation of any cookie. It is possible to block all the typologies of cookies, or to accept to receive some and disable others.
Most browsers accept automatically the cookies, but the user can modify also the setting of browser to disable such a function.
Here below the links for the management of the cookies in the main browsers:
Internet Explorer:
Disabling the cookies could compromise the use of the functionality of the site and you may not be able to use fully the functionalities and services present on the Site.
Cookie duration
Some cookies (session cookies) remain active only till closing the browser or the execution of logging out. Other cookies survive the closure of the browser and they are available also in the following visits of the user.
Such cookies are called persistent cookies and their duration is fixed by the server on their creation. In some cases there is an expiration, in other cases the duration is unlimited.
The Website does not use persistent cookies.
Here below the table containingthe detail of the duration of the Google Analytics.
Google Analytics
Google Analytics is a web analytics service provided by Google, Inc. ("Google"), to help Atradius understand how our web sites are used. Information about your use of our website, including your IP address, may be transmitted to Google and stored on their servers. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

More information:
To opt out of being tracked by Google Analytics across all websites visit

Do you have any questions?

For further information, do not hesitate to contact us. Our staff is at your disposal for any type of clarification and to evaluate with you the right solution for your needs.

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